Why Homeowners Invest in Energy Efficiency Upgrades

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The American Council for an Energy-Efficient Economy (ACEEE) recently published an article discussing why people invest in energy efficiency upgrades in their homes. The organization’s new report, How to Talk About Home Energy Upgrades, surveyed nearly 2,000 homeowners, exploring their motivations when it comes to investing in energy-efficient technologies for the home.

Industry professionals understand the benefits of technology such as modulating HVAC systems. They control temperature more precisely, remove extra humidity, run quietly, and are energy efficient. But how do you convey these benefits to homeowners effectively? Read on to learn more.

It’s not all about money

The report found that homeowners don’t seem to care about the cost of energy upgrades as much as the comfort and health benefits they provide. While industry professionals know the benefits of energy-efficient systems, it’s important to keep in mind that homeowners may not. They’ll be more at ease with the cost of upgrades once they fully understand the pros and cons.

Be specific

When deciding whether to invest in energy efficiency upgrades, homeowners want the details. Contractors should be prepared to explain the following benefits to homeowners:

  • Get rid of cold drafts
  • Remove mold
  • Reduce allergy symptoms
  • Insulate against noise
  • Protect the environment
  • Mitigate climate change

Each homeowner has unique challenges and needs. Contractors should ask questions to understand the situation and provide helpful counsel.

Presentation makes all the difference

Investing in energy efficiency upgrades can be intimidating to homeowners who don’t understand the terminology or technical operations of these new systems. Outline a clear, jargon-free plan that any homeowner can understand. Without a clear plan, homeowners may become stressed and will lose trust in you.

Homeowners have many options when it comes to upgrading their home energy systems. Knowing the benefits of home energy upgrades is critical before meeting with homeowners. Be sure to get to know each homeowner and create a customized plan that fits their needs.


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