Don’t Let Customers Duct Out on Spring HVAC Cleaning

HVAC Cleaning

Spring cleaning of the HVAC system can sound simpler than it truly is, so it’s important to educate your customers about the entire process. Do your customers understand what goes into an HVAC cleaning?

General guidelines suggest homeowners clean their air ducts every three-to-five years, but several factors may increase that frequency, such as indications of mold, recently completed remodeling projects and the presence of pets. Start the conversation by letting your customers know your recommended time frame for their unique needs.

It’s also helpful to explain how the process works. According to the National Air Duct Cleaners Association (NADCA), there are two elements of cleaning the HVAC system: breaking the contaminants loose and then cleaning them out of the different components. Cleaning the vents? An easy item for your customers’ annual spring cleaning list. But others aren’t so straightforward.

HVAC components that need regular cleaning include:

  • Air ducts
  • Coils
  • Drain pans
  • Registers and grills
  • Air plenum
  • Blower motor and assembly
  • Heat exchanger
  • Air filters and cleaners

Where does the central air duct come in?

While it’s likely your customers will ask about or request a central air duct cleaning, the list above shows much more is needed, and that the entire system requires regular upkeep. The impression that one component of the system needs cleaning is simply a way to introduce the full service to new customers.

The equipment required for a thorough cleaning is largely what differentiates a DIY attempt from a contractor-completed, thorough HVAC system cleaning. And “thorough” means more than simply “clean.” A thoroughly cleaned system impacts overall efficiency, the comfort of the home, overall air quality and equipment longevity. Trying to DIY this process without the proper equipment would be like trying to change a tire without a wrench or car jack.

Let’s talk spring cleaning.

What does HVAC cleaning have to do with the seasons? In colder climates, your customers will likely be wrapping up several months of closed windows, indoor activities and home improvement just before spring arrives. Be careful not to lose sight of seasonal opportunities for customer education. While spring cleaning will be on their minds, they are unlikely to think about the impact this closed-up environment has on overall air quality.

Luckily for your customers, a thorough HVAC cleaning will require little effort on their part. Simply ask them to clear any furniture blocking the registers before the appointment, and offer the great news that a cleaner system will lead to less dust in the home.

How else do you educate your customers about HVAC maintenance? Tell us in the comments.

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